2023, the year of websites

2023 is going to be the year of websites—specifically personal websites—and I’m here for it.

It seems like the momentum for people to hyper-focus (or re-focus) on their personal home on the World Wide Web has come from the rapid decline in Twitter, since Elon Musk has taken it upon himself to destroy it.

Sure, it’s mainly created a surge in people creating Mastodon accounts, but people are also realising—including me—that betting everything on a single place is not great, actually. The only place you really can bet on with confidence is a place that you created and that you own. No one can break it, but you.

Embrace the personal site. Get an RSS feed on there and own your little space on the web. Not sure where to start? A few years ago, I made personalsit.es, which Henry made amazing after I handed the keys to them. It features loads of amazing personal sites that you can get inspiration from.

Start small and keep it simple, then chip away over time. It’s exactly how I’ve built this site 🙂


👋 Hello, I’m Andy and I’ll help you build fast & visually stunning websites.

I’m the founder of Set Studio, a creative agency that specialises in building stunning websites that work for everyone. If you’ve got a project in mind, get in touch.


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